Saturday, October 25, 2008

Monitor your web presence

Image by fazen

A celebrity is used to being talked about. A known business is mentioned in too many places to bother keeping track of them. But with a small startup like Teamness we cannot afford not being aware of the places on the web where we’re mentioned.

Why is it important to know where you're mentioned?

We want to know what's being said about Teamness for the following reasons:
  • Start new relationships. Relationships, even web ones, are good for the business. People are more likely to use your product if they know you. And they’re more likely to recommend your product.
  • Participate in conversations about your product. People comment on reviews of your product and sometimes they ask questions about it. Other people make various assumptions, which may be wrong and if left unclear or unanswered, they might create a false perspective over the product. It's a good thing if conversations about your product on other websites are not left undone.
  • Get notice about critical opinions. Some critiques may be wrong and it could be good to correct the perception. You may also come upon nasty comments about your product, perhaps in the forums of the competitors. This is unpleasant, but it's something we don't want to ignore.
  • Find out mentions of your blog posts. If you have a blog in which you promote the product, it's good to know if some of the posts are mentioned. This way you may also track successful posts of your own.

How do we know where Teamness is mentioned?

My favorite method to watch for Teamness on the web is by using RSS feeds. I created a folder called "About Teamness" in Google Reader, which is the RSS aggregator I'm using. Here I added a couple of feeds to let me know where Teamness pops up, by using various features from a few web services, as following:

Technorati watchlist
Technorati allows you to watch various items by using keywords or URLs. In the watchlist page I inserted the “Teamness” keyword and I obtained a RSS feed which I then added in the “About Teamness” in Google Reader. If you don't like RSS (and I noticed there are still a lot of people who don't), you have the possibility to access your Technorati watching list in the page itself, without using the RSS feed.

Type the search term in either Google News or Google Blog Search and along with the search results, you'll get a RSS or Atom feed. I typed “Teamness”, of course, and I then used the two RSS feeds offered by Google.

Using you may input search terms for tweets and you can get a RSS feed. They even offer advanced search capabilities, so you may get only tweets with "positive attitude :)", for instance.

Delicious offers a feature called Subscriptions, through which you may subscribe to certain tags used by all the users. I created a subscription for the tag "Teamness" and I also got a RSS feed for it, which went into the "About Teamness" folder. Here is a nice post explaining how to use Delicious subscriptions.

Other ways of monitoring your presence

Using Google Alerts is another way of staying up to date with your presence on the web. Google Alerts are "email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic". You may track keywords through various media like news, blogs, web, groups and video.

Other services like TechRepublic or Magnolia offer similar capabilities which may be used in the same way to keep track of your startup.


Nicusor said...

I find this post very interesting. I didn't know until now about these options you have. And in the same time I realize how good there are to promote and maintain a real image for businesses, like Teamness.

But now I'm wondering who is talking what behind my back on the internet :). I warn you...from this moment I know.

Paul Marculescu said...

Yes, the options are also useful when you want to stay informed about a given area, for instance to get ideas for blog posts.

Anonymous said...

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Paul Marculescu said...

Thanks, Kaylee. We're glad you found it interesting.