Tuesday, October 7, 2008

The five seconds test

The other day, one of our Twitter contacts pointed out the 5-Second Test for measuring your site's content pages. It took about 5 seconds to set up a 5-seconds test with a screenshot of the Teamness web page here.

What's the test about?

As the test page itself states, it consists in showing an image of the front page of the Teamness website for 5 seconds. Then the visitor is asked to fill in 5 of the things she/he remembers. It's a quick technique for evaluation the impact of your web pages. And it's also fun.

The results of the test

1: easy
2: online
3: project
4: collaboration
5: teams

1: teamness
2: easy collaboration

1: online
2: application
3: easy
4: team
5: orange colour

1: screenshot to right
2: how to get started
3: teamness logo with small dots
4: layout breakdown - 2 upper half

1: a project management application
2: collaboration

1: toolbar
2: top menu
3: two columns design
4: some pictures and text

1: teamness logo upper left made of tiles
2: screenshot of a web interface upper right
3: sign up button, big - suggestive
4: the word 'easy' in a title
5: pleasant color scheme, good use of nonintrusive fonts

1: teamness

1: easy online colaboration for teams

1: easy project collaboration tools
2: teamness
3: screenshots
4: blue, red

What do the results say?

The test doesn't tell much, but if in 5 seconds you manage to transmit your site's message to the viewer, then it's more probable you'll have the user for longer on your website. The longer it takes a visitor to understand what your site is about, the higher the chance of leaving the page.

Some of the conclusions are:
  • The word Easy stands out.
  • Collaboration is also observed, but it's not always put together with Easy, as desired.
  • The term Project is not noticeable, meaning that the idea of Easy online project collaboration needs more than 5 seconds to get into the mind of the user.
  • The name of the service, Teamness, is easy to remember and to make note of it.
  • The colors are noticeable in connection with the service.
If you have a website, try making this 5 seconds test and see how you may analyze the results. To get more relevant responses, try to send it to people who are not aware of your site or to persons from a different business than the one depicted in the page.

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